Albany Boxed Bread

Creating packaging that not only provides convenience but aesthetic too. A Box to protect the bread from being squashed as well as acts as a bread bin, killing 2 birds with one stone.

Problem

Creating a packaging design that embodies, sustainability, functionality and effectively communicates to the consumer using reflective and aesthetic design while taking into consideration my creative concept and my target audience

Insight

Bread forms a large part of who we are as consumers. From the variations in the types we eat, to how we eat the bread, it forms a unique part of everyone’s identity one way or another and allows each consumer to be part of a community. The bread eater’s community.

Concept

Creating boxed bread that solves the problem of unsustainable and non-durable packaging bread currently used. Having a multi facet box that not only embodies the aesthetic of bread eaters, but provides new kitchen owners a bread box that compliments their identity. Never compromising on the quality of the Albany freshness.

I mean, why boxed bread?

Who said bread is boring? Exploring new and innovative ways to break the standard boring way of envisioning bread and have the packaging embody its consumer. Creative, unique and bold bread eaters!

The icons from as a badge of identity for each bread lover. Designed to embody the energy and vibrancy of each personality. Furthermore, other design elements will be sourced and centred around the icon designs

These colours are the original colours of Albany brand for Brown, Low Gi and White bread. Considering that the designs must have harmony on a shelf, I sourced complementary and monochromatic colours to accompany each base colour from the brand.

For the Trendy Eaters

Wena Go with the flow! for the taste connoisseurs, lover of all things monate. Versatile is your second name. Morisky who is willing to risk it all for the flavour

For the Simple Eater

The matured kind. For people who enjoy the simple things in life. Healthy and cheaper, a perfect balance for you. Struggle for who?

Definitely not you!

For the Boujee Eater

It’s a lifestyle not a trend! for the health conscious kings and queens that don’t accept just anything. Not your average joe, you are committed and loyal to the healthy lifestyle.

Like What You See?