Thayipa

Thayipa is the Tsonga translation of the English word Type. Thayipa is an exploration of typography and its unique African identity.

African typography throughout history is inevitably linked in the minds of many from tribal imagery, rough lettering, and loosely geometrical features. However for designers such as myself wishing to convey an African sensibility in my work through typography, I am often left with stereotypical choices. Language is the most powerful tool of communication which conveys ideas, thoughts, opinion and emotional expression, social interaction, recording facts, expression of identity

I aim to break out the stereotypical idea of what African typography while using key points in our culture to create relatability

Like What You See?